Managing change: No buzzwords, link it to priorities — The Context Of Things

Stop running your employees in circles like a bunch of BS task monkeys. Continue Reading → The post Managing change: No buzzwords, link it to priorities appeared first on The Context Of Things.

via Managing change: No buzzwords, link it to priorities — The Context Of Things

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Nice article on business metrics by Ted Bauer

It’s really hard to do business metrics well unless you have a culture of honesty and transparency, and most companies do not. You can still grab, scrub, analyze, and decide off data and business metrics, but there will be a lot of politics, BS, under-cutting, and the like preventing true success. Continue Reading → The…

via Business metrics: You’re doing it wrong. Let’s fix it. — The Context Of Things

3 Reasons for authoring a marketing book

When I told my friends that I am writing a book on marketing, one response I received from an old friend was:

“Please make sure you are writing something that contributes to the knowledge of the field and not just for self promotion.”

Being a marketer it is certainly easy to fall into that trap.   As I think about WHY I am writing a marketing book, here are three reasons:

1. When I was teaching business to business marketing course at University of Dallas many years ago, I didn’t find a textbook that I liked.  I ended up building  my own courseware which became the starting idea of the book project.
2. Marketing is a constantly changing field especially with the introduction of technology.  Over the years as I worked on the book, the outline kept changing and being revised.  In the end I find in business marketing certain subjects remain the same, while others have been phased out/replaced by new channels influenced by consumer marketing .
3. Each of us should have a personal achievement in mind (some call it bucket list, I like to think of it as personal Everest) and mine has been to complete this book.  Recently a friend of mine succeeded in summiting Mount Everest with the ultimate goal of summiting the highest peaks in the seven continents (Everest, Aconcagua,Denali, Kilimanjaro, Elbrus, Vinson, Carstensz).  I figure if he can do that, I can finish writing the book before he completes his goals 🙂

In this blog you will find my thoughts on the current field of marketing as I research and write my book, as well as just interesting content marketers should know as I do my research.

I welcome any comments about my book project and any articles I post.  If you have any questions please ask away.