Content Marketing World 2016 and the State of Content Marketing by HiP

This past week (September 6th through 9th) marked the sixth annual Content Marketing World conference in Cleveland, Ohio. For the third time in as many years, HiP attended this show. This year also marked the first time HiP sponsored and exhibited at the event.

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Nice article on business metrics by Ted Bauer

It’s really hard to do business metrics well unless you have a culture of honesty and transparency, and most companies do not. You can still grab, scrub, analyze, and decide off data and business metrics, but there will be a lot of politics, BS, under-cutting, and the like preventing true success. Continue Reading → The…

via Business metrics: You’re doing it wrong. Let’s fix it. — The Context Of Things